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How Prada, Versace, and More are Combatting the Coronavirus Crisis

Miuccia Prada, Donatella Versace

Miuccia Prada and Donatella Versace. Photo: Getty Images / Michel Dufour

After donating USD2.2 million to the Red Cross in China last month, LVMH is continuing to aid in the fight against the coronavirus. Yesterday, the company announced that it would use its luxury perfume and cosmetics factories to produce free sanitizing gel for local hospitals and authorities in France. As is the case around the world, antiviral supplies are running out quickly there. LVMH’s move is likely to inspire other large businesses with their own supply chains to follow suit. But it isn’t the only major fashion player to give back during this time of global crisis. In fact, last week, the Italian fashion entrepreneur Chiara Ferragni launched her own online fundraising campaign and it has already raised more than $4 million for Italian hospitals.

As the fight to contain the pandemic rages on across the world, more and more of fashion’s most powerful brands are working to provide aid to the global medical community and to victims of the virus. Here’s hoping that soon more American brands will lend their support as the crisis continues to grow in the US.

We’ve put together a list of the industry leaders who are donating money and supplies in the fight against COVID-19.

Today, Prada S.p.A. announced that the company would be funding two new ICUs in three of Milan’s hospitals: Sacco, San Raffaele, and Vittore Buzzi.

Donatella Versace and her daughter Allegra Versace Beck have pledged more than $200,000 to the intensive care units of the San Raffaele hospital in Milan.

Early last month, Bulgari contributed to the research department at the Istituto Lazzaro Spallanzani in Rome, which was working to purchase a microscopic image acquisition system to help fight and prevent the spread of COVID-19.

Giorgio Armani donated nearly USD1.4 million to various hospitals around Italy, namely those larger establishments in Rome and Milan.

Marco Bizzarri, the chief executive officer of Gucci, personally gave more than $100,000 to hospitals in the Emilia-Romagna region of Italy, which has some of the highest numbers of infected coronavirus patients.

Sergio Rossi also donated more than USD100,000 but to local Milan hospitals Fatebenefratelli and Luigi Sacco.

Renzo Rosso’s Only The Brave Foundation shared an Instagram asking followers to donate directly to the foundation so that they can distribute funds to smaller, more localized community organizations.

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