While the Covid-19 pandemic has caused a lot of establishments to shut down and events to be canceled, it has brought about help from unexpected places. In times of uncertainty and shortage of supplies required by healthcare workers, it’s all hands on deck for many fashion houses who have turned their factories to produce these antiviral essentials.
Prada is one such label that has started the production of 80,000 medical overalls and 110,000 masks which will be allocated to healthcare personnel, following a request from the Tuscany Region. Once producing show-stealing garments, the Italian luxury fashion house has been producing these necessities from March 18 until April 6 from its factory in Montone (Perugia) which has remained open amid other shut-downs for this very reason. This production plan will ensure that daily deliveries are made to meet the rising demands for masks and overalls with the help of “a network of Italian external suppliers”.
Earlier this month, Prada S.p.A also announced that it would be financially supporting two new ICUs in three of Milan’s hospitals— Sacco, San Raffaele, and Vittore Buzzi, amid the rising cases of coronavirus in Italy. Prada joins other brands such as Gucci, Yves Saint Laurent, and Balenciaga which are under Kering, in mass-manufacturing protective equipment for the healthcare workers who are in the front-line of defense. Fashion houses under LVMH including Dior, Fendi, and Louis Vuitton also recently announced that they have supplied several million surgical masks to France, while hydroalcoholic gels are also being produced by the factories of Dior, Guerlain, and Givenchy.
The shortage of these supplies is a global issue with the World Health Organization recommending the frequent cleaning and sanitation of hands as an effective way of protecting yourself from the coronavirus. Other conglomerations and large and small scale brands that are now helping in meeting these demands, and playing their part in the fight against Covid-19 are Zara, Dolce & Gabbana, Versace, H&M, Estée Lauder, Mango, Cristian Siriano, as well as the British Fashion Council.