Italian fashion house Prada will present its Spring/Summer 2020 show in Milan today. One of the most important events on the Milan scene, Milan Fashion Week took off yesterday. All eyes are on the Italian city as the world’s top designers and influencers make their way down to Milan for a week full of catwalk shows.
Since September 17 was dedicated to events and the inauguration of the fashion hub, the fashion shows will start today, September 18, with Prada opening the tightly-packed calendar. For the first time ever, the Milanese label had showcased its men’s Spring/Summer 2020 show in a city outside of Milan. After the menswear runway show in Shanghai, Prada will make its return to the home turf for its womenswear show.
Creative Director Miuccia Prada debuted her womenswear collection 30 years ago and has since gained an international reputation for her work. In December, Mrs Prada received the Outstanding Achievement Award at The Fashion Awards 2018, joining honourees Donatella Versace, Ralph Lauren, Karl Lagerfeld, and Manolo Blahnik CBE, to name a few, who have previously been recognized for their contribution to fashion.
If you’re in the city, don’t forget to try on the augmented reality Instagram filter created by Prada especially for the brand’s followers ahead of the show. Those who can’t make it to Milan can watch the Prada Spring/Summer 2020 show live from Fashion at 6:00pm in UAE and 5:00pm in KSA.