Prada has unveiled its new collection of ready-to-wear and accessories especially dedicated to the month of Ramadan. The collection titled Parallel Harmonies and its campaign aim to evoke sense of community that is central to the values of the Holy Month.
To reflect this, the Italian luxury fashion house enlisted mountaineer Raha Moharrak, designer Hessa Al Suwaidi, and actor Rawkan Binabdulwahed to star in the campaign shot at the Cultural Foundation in Abu Dhabi. Varying in professions but joint in camaraderie, the three embody characters that venture into different journeys while blooming together in parallel harmony.
The fashion house’s offering for the festive month includes flowing silk dresses, polished nappa leather sandals in an ultra-feminine design in hues of brown and beige, and dazzling sling-back pumps. It also features its iconic Prada Galleria bag in addition to the newest Prada Re-Edition 1995. Men’s garments are also present in the collection with loafers and sandals derived from the iconic Saffiano leather, alongside a selection of work and travel bags.