Prada’s latest fine jewelry collection is a special one. Named Eternal Gold, the new line pushed the boundaries of fine jewelry, and can be called the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.
Keeping the urgent needs of the environment in mind, Eternal Gold highlights the brand’s dedication to sustainable practices while also spotlighting impeccable craftsmanship. The idea is to offer the world a series of unique jewelry pieces that last not just one, but several lifetimes. 100 per cent of the gold used in the new fine jewelry line is Certified Recycled Gold which meets the Chain of Custody’ standards set by the Responsible Jewelry Council. Look deeper, and you’ll also find that every step of Prada’s gold (and diamond) production chain can be traced and verified, a commendable feat that no other luxury house across the globe offers.
So where does the gold for the much-talked about Eternal Gold collection come from? Prada’s finds originate from eligible recycled material sources, in compliance with due diligence, and include industrial gold and post-consumer precious objects. Prada made a conscious effort to work exclusively with suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics. As the level of gold mining goes down, Prada is enabling a large step towards environmental and human rights. Bonus: While normally, only diamonds above 0.5 carat can be traced to their origins, the fashion house is now ensuring that every single diamond it uses—size no bar–is officially traceable, from mining and cutting to setting and polishing. All of this precious information is available to clientele via the Aura Consortium Blockchain platform, a big win for luxury shoppers who believe in transparency and prioritizing the planet we live in.
Along with its eco-conscious side, Eternal Gold, it comes as no surprise, also stands out for its interesting look. All the pieces of the collection reflect Prada’s stunning Italian craftsmanship. The iconic Prada triangle makes several appearances throughout the collection, along with snake bracelets, heart motifs and ribbon chokers, all of which come in unexpected proportions for added drama. Take a closer look below.
Style: Eline Hoyois
Makeup: Ruby Mazuel
Hair: Gabriel de Fries
Producer: Danica Zivkovic
Model: Myriem Boukadida at Wonderwall
Photography assistant: Ross Mackenzie
Second photography assistant: Marie Meyer
Style assistant: Aimée Lawson