Prada has made its fine jewelry debut with sustainability at the forefront. In line with the Italian fashion house’s boundary-pushing concepts, the collection defies expectations from a fine jewelry line and makes history by using 100% certified recycled gold for its pieces. Named Eternal Gold, the resulting collection features minimalistic, and luxe yet wearable necklaces, snake bracelets, earrings, and more.
According to the brand, which has previously shown its commitment to the environment by shifting its nylon production to recycled Re-Nylon, the gold complies with the ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Together with the pavé diamonds, they have a verifiable and traceable chain, setting Prada apart from all other fine jewelry and luxury fashion houses. What’s more, every piece of jewelry comes with a chip embedded in a 100% recycled paper card, that will allow buyers to discover the journey of the creations—from origin to production. In a ground-breaking first, this data will also be stored on the Aura Consortium Blockchain’s platform, ensuring the authenticity of the pieces as they are passed down through generations.
To that end, the collection embodies a timeless aesthetic in its pieces that are made to last forever. Alongside heart motifs and chains, a constant throughout the chunky jewelry is the triangle form, which is now unmistakably Prada, even when it’s wordless. These exceptional details take the spotlight in Prada’s campaign for the jewelry, which features personalities “whose creativities truly stand outside time.” They include the award-winning American poet and activist Amanda Gorman; American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.