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Piaget Reinvents the Avant-Garde Icons from its Glittering Past

Polo date watch, Piaget; dress, Ferragamo. Photo: Fouad Tadros

Piaget has created compelling, innovative watch pieces for almost 150 years. Founded in 1874, the maison boasts an illuminated past of ground-breaking innovation, artistic influence, and magnetic talent. Known for dazzling A-list jet setters and artists across the best of the ’60s, ’70s and ’80s with their innovative and thrilling designs, Piaget has kept the ball rolling (or the clock turning) by rekindling these pursuits that captured the creativity and mesmerizing mastery.

Polo Perpetual Calendar watch, Piaget; cape, Dolce & Gabbana. Photo: Fouad Tadros

Piaget homes a legacy that eludes artistry, from collaborations with renowned artists such as Salvador Dalí to gracing the wrist of artist Andy Warhol, who owned an impressive collection of seven Piaget watches. The maison inspires and celebrates artistry; its painted gouache design was a direct inspiration from the catwalks of Paris, creating objects of desire. Today, Piaget is continuing this journey with its Piaget Polo Watch.

The iconic piece sees the 1960s design elevated with the innovative Perpetual Calendar Ultra-thin. The moon phase display powerfully complements this new model of the jet-setter’s favorite piece. With this perpetual mechanical calendar, you will never miss another meeting again; the expert design means the Piaget Polo collection shows the day, date, and year including months, moon phases, and leap year cycles, all advanced until the year 2100.

Polo Chronograph Arab Watch Club edition, Piaget; jacket, Miu Miu. Photo: Fouad Tadros

Alike its introduction in the ’60s, this watch reboot remains a trailblazer with its ultra-thin technology. But this isn’t something new. Piaget’s reputation and history are structured around introducing ultra-thin components. Although the Polo collection watches hold the dates and moon cycles of 77 years, it is no thicker than 8.65mm, meaning you can have time itself sat on your wrist while still enjoying it. Also, with a rubber strap or steel bracelet option, this watch remains comfortable and flexible thanks to its intricate and well-thought-out design.

The Piaget Polo watch is a remarkable combination of haute horology with its innovative perpetual calendar and daily wearability and its sleek and comfortable design. Its several finishes add another level of luxury to the overall mesmerizing piece, as the emerald green dial and reinforced gadroon pattern add a touch of class and artistry to this technical innovation, introducing the maison’s history to a new generation.

Polo Chronograph watch, Piaget; jacket, pants, Michael Kors. Photo: Fouad Tadros

Style: Celia-Jane Ukwenya 
Hair: Deena Alawaid 
Makeup: Michel Kiwarkis 
Set design: Yehia Bedeir 
Nails: Ruselle 
Producer: Danica Zivkovic 
Production: Malaika Naik 
Model: Alisha at Fashion League 
Lighting assistant: Jeffrey Zamora 

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