It is already a tradition among jewelry brands. Every year, the new collections are shown in a dazzling set-up, and top clients from around the world are flown in and invited to see first-hand – and hopefully buy – the new pieces. This past weekend, Piaget took the ritual to a whole new level, hosting a lavish two-day event in Monaco, the second smallest country in the world, but always associated with the peak of luxury. From its epic nightlife to the royal family, there’s no doubt that the microstate exudes a magical million-dollar appeal that makes you think you are in a James Bond movie.
The celebration kicked off with a rendezvous at the Hotel Cap Estel. Previously a private home, the villa offers high ceilings and generous balconies overlooking the endless azure sea and the infinity pool, adorned for the occasion with a Piaget gold sign. “I would love to move in,” one of the guests quipped, laughing. However, it was inside that everything was specially gilded.
Baptized Golden Oasis, Piaget’s new jewelry collection pays homage to the desert, recreating the beauty of the sand dunes, its flora, the sun, and its magical light. Each piece is a work of art from a craftsmanship and design perspective, but also for the quality of the gems used. One of the standout pieces – the Golden Hour necklace – counts 51.15 carats of yellow and white diamonds. Its central stone is a spectacular 6.63 cushion-cut yellow diamond that took more than six years to source. Other dreamlike pieces include the Desert Sunbow, mimicking the sunset in the desert by mixing diamonds, rubies, pink and red spinels, and pink sapphires. The Vegetal Laces and the Luxuriant Oasis sets also stood out, featuring emeralds in a dazzling shade of green. Vogue Arabia’s favorite? The Mirage necklace, with a central pear-shaped 7.08 carat Mozambique ruby, floating around the neck on strands of pearls.
The second night of the experience was a gala hosted at the recently refurbished Hôtel de Paris. Part of Monaco’s history, this is the country’s most iconic location, featuring works of art by Princess Grace herself and a restaurant by Michelin-star chef Alain Ducasse. However, all eyes were on the Salle Empire, a majestic room with gilded ceilings and magnificent hand-painted frescos, where dinner for 250 guests was served.
Among the invitees, Solange Knowles stood out, wearing Piaget’s Dancing Water diamond necklace which complemented her Christopher Esber suit paired with, Amina Muaddi heels, and Carolina Santo Domingo handbag. Both wearing Elie Saab, Olivia Palermo and Shiva Safai also chose spectacular Piaget creations to complement their looks. While Palermo opted for the Diamond Veil earrings with sapphires from Madagascar, Safai chose two beautiful high necklaces from the Piaget Signature collection.
Choreographed by Charles Kaisin, who also created the last Monaco Surrealist Ball, which was attended by Caroline, Princess of Hanover and Nancy Ajram, the dinner was full of surprises, from waiters wearing coconut hats with floating fluorescent words that glowed in the dark, to an opera singer vocalizing Casta Diva inside a skirt that elevated her to ceiling level. Also perfectly choreographed, it was exciting to see all the new high jewelry creations come to life in a runway show where the jewelry was paired with shimmering dresses by couturier Alexandre Vauthier.
It all felt magical and deliciously over-the-top, but it was quite special to witness Piaget’s more human side, brought by the words of CEO Chabi Nouri dressed in a Siran Manoukian white sequined dress. While addressing guests, Piaget’s CEO of Iranian descent highlighted not only the accomplishments of the brand, but also the efforts of the team and artisans who passionately worked on the collection. Thankfully, it is clear that for Piaget, diamonds and gems are as important as its personal commitment to craftsmanship.