Fashion weeks have looked somewhat different throughout this last year. With the heavy introduction of digital catwalk shows and many major designers such as Lebanese couturier Zuhair Murad opting out of showcasing their collections this year, it has been a time of change for the fashion industry. However, the Fédération de la Haute Couture et de la Mode will host an exclusive showroom and presentation of Arab designers during Paris fashion week in collaboration with the Arab Fashion Council.
The initiative, titled “Arabs in Paris” aims to shine a spotlight on Arab designers and highlight them on an international level, with the purpose of connecting them to international media and buyers. “The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” Mohammed Aqra, chief strategy officer of The Arab Fashion Council has said. “This is the first strategic alliance project with our French counterparts.”
The showroom dates start from September 30 until October 5 and will present the designers’ Spring/Summer 2021 collections. The list of designers featured in the showcase includes Lebanese design duo Azzi & Osta, Lebanese womenswear label Ecaille, New York-based jewelry brand Saad Collection, the Jordanian ready-to-wear label Mada’En, Esmod graduate Aboud Jammal, clothing store Emergency Room Beirut, and footwear brand Pose Design, which is based in Lebanon’s capital.
Paris fashion week commences today, September 28, and will host over 15 live shows for major brands like Dior, Chanel, and Louis Vuitton over the week, in addition to the many digital showcases.