From Amal Al Mulla to Amal Al Raisi, Rami Al Ali, and Elie Saab, Ounass‘ roll call of regional designers is impressive and serves as a reminder of the emergence of premium fashion brands fresh from the East. Place this roster alongside Ounass’ international labels and the site proves to be just the honeypot for the Middle East‘s sophisticates. The digital shopping platform curates locally relevant edits to suit the modern Arab woman’s love of finery, while also hitting the international zeitgeist in fashion trends. Case in point? Ounass’ Fall 2017 offering mixes regional and international talents with inimitable Arabian styling.
With Eid Al-Adha just around the corner and a new season at our feet, Ounass is right on cue today. Its winter season shoot features a model lineup including Mirte Maas, Bhumika Arora, Jac Jagaciak, and Farnoush Hamidian, photographed by Hans Neumann on location in Oman. “As we go into our second season we have really got a good grasp of who our customer is and the products they love,” Eda Kuloglu, Senior Vice President of Buying & Merchandising, tells Vogue.me.
With the natural beauty of the Arabian peninsula as its backdrop, team Ounass takes us on a tour of its eight core trends to wear on repeat this winter. From “pajama dressing” – just as comfortable as it is hot right now on the trend barometer – to longline modest silhouettes, power suits, and high-shine combinations, many moods and occasions are touched upon here. Click through the Vogue Arabia preview of the Fall 2017 campaign to inspire your style overhaul for the pending winter.
Ounass Fall 2017 collection is available online today and ships across the Middle East, within two hours to Dubai addresses, and the same day to all UAE addresses.
