Designers behind Bahraini label Noon by Noor, cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, have announced a special initiative for Breast Cancer Awareness Month. The brand has partnered with Think Pink – Bahrain Breast Cancer Society, a non-profit organization dedicated to supporting breast cancer awareness, education, and research in the country.
As part of the collaboration, the brand will donate 10% of its e-commerce sales towards Think Pink, and offer free shipping on online orders to customers for the entire month of October.
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Founded in 2004, Think Pink has been actively raising funds to support breast cancer awareness, education, and research. The organization’s mission states that it “aims to empower people at grass root levels through collaboration with local affiliates to continue to promote the importance of education and screening programs and community-based outreach projects.”
Noon by Noor’s aesthetic is a fusion of understated luxury and poised femininity. The label is known for its timeless and wearable pieces with meticulous construction and details such as tailored blazers, and crisp cotton shirts. Most recently, the brand made its London Fashion Week debut, with a collection titled ‘Light’. The collection drew inspiration from pearl divers in Bahrain and consisted of flowing slip dresses, suiting with a fluid touch, in a muted color palette.