Vogue Fashion’s Night In Powered By Retail Abu Dhabi, a social shopping extravaganza, is gearing up to spotlight Abu Dhabi with over 40 prominent and luxury brands offering exclusive products available only in Abu Dhabi brands including the likes of Saint Laurent, Hermès, Prada, Burberry, Fendi, Dolce & Gabbana, Cartier, Bulgari, Piaget, Van Cleef & Arpels, and Jimmy Choo, among others.
A new spin on the annual Vogue Fashion’s Night Out event, the multi-hour online, TV-style program will be hosted by celebrity presenter Raya Abirached. The festival’s main event will broadcast on July 25th beginning at 7:30pm UAE. Abirached reveals, “We will have tons of fun fashion and beauty segments and the unveiling of exclusive products only available in Abu Dhabi.”
Celebrity presenter Raya Abirached will host Vogue Fashion’s Night In, Powered By Retail Abu Dhabi. Photo by Luc Braquet for Vogue Arabia
Look for Abu Dhabi-exclusive product drops and collections to discover and shop. The approachable programming is entirely bespoke and will cover fashion, beauty, and culture exclusive to Abu Dhabi. We’ll also highlight upcoming Abu Dhabi events and exhibitions and offer a deep dive into the emirate through the eyes of its most stylish residents. The festival will close with Editor-in-Chief Manuel Arnaut in conversation with supermodel and Vogue Arabia November 2019 cover star Adriana Lima.
“One of the things we learned during the current pandemic, is the importance of creating new formats that allow us to stay connected to our readers and partners, keeping the conversation alive both during and post-lockdown,” commented Arnaut. “Online and offline experiences are key to the success of retail brands and client engagement, pushing us to be more and more creative.”
Adriana Lima. Photo Santiago Felipe/Getty Images
Leading up to the main show on July 25th, starting from July 18th, fashion voices and regional influencers such as Enjy Kiwan, Hala Abdallah, Latifa Al Shamsi, Mayada Sleiman, Ola Farahat, Rania Fawaz, Soha MT, Taim Al Falasi, Nadya Hasan, Dana Ahmed and Zeynab El Helw (Fashion Pirate) will produce live daily social media content to be amplified across Retail Abu Dhabi’s digital and social media channels.
On July 25th, discover the items that will transition a fashion wardrobe from summer to fall with spotlights on regional influencers’ fashion and beauty staples. Meanwhile, the Vogue Arabia fashion team will take viewers behind-the-scenes of an array of iconic Vogue covers including how to achieve the cover looks with your favorite products. And some special guests will be welcomed, including Lojain Omran.
Vogue Fashion’s Night In special guest Lojain Omran. Photo by Ziga Mihelcic for Vogue Arabia
One additional highlight, which can be accessed from now, is the Vogue Gold Experience. 20 winners will enjoy a bespoke offering worth approximately AED 5,000 each that includes a one-hour personal shopping experience with a Vogue Arabia editor/stylist; lunch for two in Abu Dhabi at LPM Restaurant; a 500 AED gift card; a Vogue goodie box with limited edition t-shirt; a Louvre Abu Dhabi visit for two; and a beauty makeover. Enter now by filling in your details below. The 20 winners will be selected by random draw and announced on July 26th.
Win a bespoke Vogue gold experience — enter your details below:
“As Abu Dhabi progresses a number of strategic initiatives to reinforce the emirate’s position as a globally recognized shopping destination, this powerful collaboration highlights the very best the emirate has to offer,” says HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi. “The program is a true first in the regional retail landscape and covers every corner of the global fashion ecosystem, from influential global stars and an icon of international media, to a spectacular list of premium brand exclusives from some of the renowned labels.”
The pioneering Vogue Fashion’s Night In, Powered by Retail Abu Dhabi will air across all Vogue Arabia and Retail Abu Dhabi platforms on July 25th, from 7:30pm UAE.
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