Last month, Selena Gomez announced her partnership with Puma and the singer has since teased out the photo shoot for the Phenom sneaker launch. It’s the first in an ongoing series of projects, and earlier this week the pop star took to her Instagram page to share the new campaign. “Guys, I’m so excited to share my first campaign for the new @PUMA Phenom. #DoYou,” she posted to her 130 million followers.
The collection includes a new, lightweight sneaker – the Phenom – which is characterized by its high-top, lockdown strap, and herringbone rubber outsole. Other pieces in the offering include on-trend sports bras, unitards, jackets, and leggings in pink, burgundy, and black that can be layered or worn separately, to take you to the gym and beyond. See how Vogue Arabia styles the collection in the gallery above.
The Phenom collection is available in Puma stores worldwide and on Namshi.com. Follow @pumame and post to #DoYou to join in the conversation.
Photography: Mann
Styling: Claire Carruthers
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