Okhtein eyewear Palmette Minaudière Shades model. Courtesy Okhtein
Egyptian artisanal brand Okhtein, known for its hammered bags, is launching eyewear this month. Four styles in 11 colorways make up the new launch of unisex models. The women behind the brand, Aya and Mounaz Abdelraouf, share that the expansion came to be naturally. “It is the next progression in our journey,” they state. “We have always planned for Okhtein to be a lifestyle brand, as we want to outfit a woman from head-to-toe and make being stylish, easy.”
The Palmette Heat features Okhtein’s classic flower motif and blends vintage and modern with enamel embossed arms. The red-tinted shades were snapped up by stylist Ugo Mozie who featured them on Maluma for the Balmain campaign shoot. Other models include the Into the Rod shades—a nod to the brand’s plexi handbags, it features a plexiglass frame and the signature brass rod motifs. The Oukra sunglasses are a vintage pair with color coordinating enamel motifs. Completing the offering are the Palmette Minaudiere shades. Harnessing detailed embossing of the signature palmette around the frame, they are a further ode to the classic brass bags and come in 18K or palladium plating. The glasses are packaged in a leather folding case with a cleaning cloth. The eyewear ranges from US$250 USD to $540 and are made in Italy and can be purchased through the Okhtein Egypt store, website, and That Concept Store at Al Futtaim Retail Dubai.
Okhtein Eyewear Oukra model. Courtesy Okhtein
Okhtein Eyewear The Palmette Heat model. Courtesy Okhtein
The launch campaign takes its cues from vintage and Eighties disco. “Our collection is meant to be intricate but with a subdued effect, showing extreme detail and versatility,” explain the co-founders. “Pam Nasr worked with us to style the shoot by featuring edgy leather dresses, accentuating key 80’s styles such as shoulder pads, and tying everything together through hair and makeup,” they continue, speaking of the Vogue Arabia April 2020 It girl. “We created a story that transports you to a different time and place.”
Okhtein Eyewear Into the Rod model. Courtesy Okhtein
Campaign
Photographed by Prod Antzoulis
Styled and Modeled by Pam Nasr
Creative and Art Direction by Pam Nasr and Prod Antzoulis
Hair by Isaac Poleon
Makeup by Sally Nasr
Lighting 8th Street Studios
Photo Assistant Mary Lileonova
Stylist Assistant Claudia De Beer
Lighting Assistant Jaypee Manuel Hardin
Graphic Designer Dina El Sawi
Photo Retoucher Parry Bons
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