Saudi fashion brand Hindamme, founded by Mohammed Khoja, has reached yet another milestone. Its Driving Jacket, first featured in the Vogue Arabia June, 2018 issue, is now on permanent display at the Victoria & Albert Museum in London. The exhibition, Design 1900 to Now, showcases five centuries of clothing, accessories, design, and cultural memorabilia. It is the largest collection of its kind in the world. The jacket was acquired by the V&A last year, instantly becoming the first Saudi contemporary piece curated in this unmatched collection that holds thousands of pieces, including 17th and 18th century gowns, 1930s eveningwear, Sixties daywear, and post-war couture.
“I am honored that this piece I designed, the Driving Jacket, for Saudi women in 2018 caught the attention of the curators at the Victoria & Albert Museum in London,” remarks Khoja. “June 24th, 2018 was a moment for celebration for women in Saudi, when they took the wheel and took to the road. Now the story continues, and it’s an exciting moment for the Saudi fashion story, to join the prestigious ranks of the V&A’s permanent fashion collection. As well as for me, personally as a fashion designer, of course!” The Driving Jacket is also part of the permanent collection at the National Museum for World Cultures in Amsterdam, the Netherlands. “The decision to lift the decision on women driving is a step forward in our quest to achieve equality, balance, and peace. Every country has events that shift the course of the future,” Khoja stated at the time of his launch. The sports-luxe staple was initially issued in three color ways: black and gold, black and platinum, and green and gold and with embroidery in metallic threads in Gregorian and Hijri dates. The medals adorning the sleeves were inspired by ones from the times of King Saud; the Driving Jacket was designed to be worn by both men and women, a wholly democratic choice.