His Highness Sheikh Mohammed bin Rashid, Vice President and Ruler of the Dubai Emirate has announced the launch of the campaign with a goal of one billion meals to be raised throughout the Holy Month of Ramadan. This will mark the third year of the successful Ramadan food campaigns, however, this time the UAE has raised the bar with 100 billion meals from last year’s 100 million.
The initiative will run until its target number of one billion is achieved, catering to the 800 million people around the world who are undernourished, the majority of them being women and children. This campaign also works towards the UN Sustainable Development Goals to end hunger by 2030 by providing hunger-stricken communities in 50 countries with food.
“Brothers and sisters, today we announce the one billion meals campaign for the poor and the needy around the world,” said Sheikh Mohammed via Twitter. “The campaign will begin at the beginning of the Holy Month and will continue for the coming years until the goal is achieved.”
Today, we announce the One Billion Meals campaign.. It starts at the beginning of the holy month of Ramadan and will continue until the goal is achieved.. 800 million people suffer from hunger around the world..Our humanity and religion encourage us to help others
— HH Sheikh Mohammed (@HHShkMohd) March 10, 2022
“The goal of this campaign is to deliver one billion meals and one billion humanitarian messages from the UAE to the world,” mentioned Sheikh Mohammed.
To achieve this, food parcels are currently being distributed in partnership with the UN World Food Programme, the Food Banking Regional Network (FBRN), the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and many other humanitarian organizations.
Last year, the UAE presented a similar campaign but with the goal of 100 million meals which were accumulated in the short span of 10 days. Including 185,000 donors and the organization of Mohammed bin Rashid Al Maktoum Global Initiatives, the target was successfully reached.
This food campaign series began as a means to help Covid-19 stricken families in 2020 by raising 10 million meals. Its motto is, “A person who sleeps with a full stomach while his neighbor is hungry is not a believer.”