The house of Givenchy is launching its first childrenswear collection in July for Fall 2017. The mini-me range features pint-sized versions of the house’s most popular pieces including bombers, denim, T-shirts and hoodies emblazoned with “Givenchy Paris”, and couture pieces for “special occasions”.
Besides the house’s main line, Clare Waight Keller, the new artistic director, will also design the bi-annual children’s collections. Each will count approximately 130 pieces: 60 for girls, 40 for boys and 30 for babies.
The couture house is just one of the latest to tap into this demographic. Earlier this year, Kanye West and Kim Kardashian West announced a Yeezy kids clothing line in the works and Aquazzura launched mini versions of its signature shoes.