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Fashion Forward Dubai is Setting up Shop in Saudi Arabia

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Photo: Sarah’s Bag.

Fashion Forward Dubai is returning to Saudi Arabia for a second edition of its regional designer pop-up. The sartorial platform, which is based in Dubai’s Design District, will launch the curated experience at Jeddah department store Rubaiyat on May 25, and it will remain open until June 15.

Both women’s Ready-to-Wear and accessories will be on display at the pop-up, with 12 designers from around the region showcasing an edited selection of their Spring 2018 collections. Among those participating will be Saudi designer Arwa Al BanawiHessa Falasi, UAE eveningwear label Anaya, Baruni, Beige, and Atelier Zuhra.

Read: Exclusive: Marzook Unveils Its First Ready-to-Wear Collection for Ramadan

DDFC/ Vogue Fashion Prize finalist Lama Jouni, Nasiba Hapiz, Bint Thani, Sara Altwaim, Shahad Rehami, and Sarah’s Bag by Sarah Beydoun round out the labels on show, with some presenting Ramadan-ready capsule lines. This is the second FFWD pop-up held at the luxury department store, following the success of its debut event in June 2017.

“We were thrilled with the success of the designers in last year’s pop-up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as the Kingdom of Saudi Arabia,” said Bong Guerrero, CEO and co-founder of FFWD.

The FFWD Pop-Up Shop will be live from May 25 to June 15 at the Rubaiyat department store in the Stars Avenue Mall in Jeddah.

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