First came Versace, then came Burberry and now, Diane von Furstenberg is the latest label to announce it’s going fur-free. The Belgian-American fashion designer behind the eponymous brand will stop the use or production of fur in all upcoming collections, she revealed this week.
“I am so excited that technology has provided us a way to feel as glamorous with faux fur,” von Furstenberg said, according to WWD. The label has partnered with the Humane Society of the United States and PETA to end the exploitation of animal fur in the industry, the publication adds. DVF will also cease to use angora and exotic animal skins, PETA added in a statement, following its ban on mohair in July this year.
“It’s time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion,” Sandra Campos, chief executive officer of DVF, told WWD. “We are committed to supporting the shift to a more ethical and sustainable fashion industry by providing the consumer with innovative and sophisticated alternatives.”
The news follows hot on the heels of London Fashion Week, which this season became the first of the major fashion weeks not to show any animal fur. Chief executive Caroline Rush said that the move “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur”, reported The Guardian.
The announcement was welcomed by the Humane Society International UK, which has previously petitioned LFW to end its use of fur. “This is a pivotal moment in the demise of the cruel fur trade,” said Wendy Higgins, the organization’s director of communications. “It sends out a clarion call of compassion to the other fashion weeks in New York, Paris and Milan to similarly take a bold ethical stance, and it challenges too those designers still using fur to re-examine their morals.”