Nadia Gamal El Din from Egypt, the founder and CEO of Rahet Bally has been announced as the winner of the Cartier Women’s Initiative Middle East. Rahet Bally, which translates to “peace of mind” is an all-inclusive platform to support Egyptian mothers financially, physically, emotionally, and intellectually, both online and in person. For the April 2020 issue of Vogue Arabia, Gamal El Din spoke of her nomination, “After I had my son, I was so lost. I said to myself, what on earth am I going to do with this baby. I started a Facebook support group right then.” The platform invites professionals, including psychologists, nutritionists, and pediatricians to answer readers’ hashtagged questions. The entrepreneur had 3000 users join the group within one month and boasts more than 100 professionals. As of early 2020, her network helps more than 150,000 mothers in Egypt. Having recently launched her first Cloud space in 2019, Gamal El Din wants to expand as a franchise worldwide. “A mother’s needs are massive and we are just scratching the surface. I’d love to have the Cloud in every district, to have a hundred workshops a day, and to expand outside Cairo to the rest of the MENA region.”
“Creating opportunities for women and empowering them is not only what we believe is right, it also tells who we are: a maison both anchored in reality and open to the world, thus perfectly aware of our responsibility,” shares Cyrille Vigneron, president and CEO of Cartier International. Since 2006, the Cartier Women’s Initiative has provided successful candidates with financial and social support to help expand their young businesses and build leadership skills. Among the 2020 finalists three candidates represented the Middle East, each with an important social mission. Dr Rasha Rady from Egypt is the entrepreneur of Chefaa, an AI-powered digital platform connecting patients with medicine and Dr Rihab Hasanain, of Saudi Arabia, the founder of Blooming Bs (Blooming Box, Brain and Body), which offers school nutrition services.
Seven laureates from around the world were announced as winners of the Cartier Women’s Initiative. Selected by an independent international jury committee from 1200 applicants from over 162 countries. They are valued for making positive change in the world through the promotion of good health and well-being, reducing inequalities, building sustainable cities, and communities, and encouraging responsible consumption and production. Cartierwomensinitiative.com