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Burberry Unveils its Festive Campaign Starring Naomi Campbell and Many More Stars

Kristin Scott Thomas, Matt Smith, M.I.A, Naomi Campbell. and her mother Valerie Morris-Campbell were unveiled as Burberry’s all-star Christmas cast on November 1. Now, the campaign video and accompanying imagery have been released in their merry entirety.

In contrast to the festive campaigns under Christopher Bailey, which were as warm-and-fuzzy as they come thanks to a line-up of British favorites including Julie Walters, Riccardo Tisci’s holiday outlook is less saccharine, more eccentric.

Shot by British artist Juno Calypso, Close Your Eyes and Think of Christmas celebrates seasonal traditions and rituals, but depicted at their most extreme. The unpredictable British weather is shown as a snow scene on a television in a café frequented by M.I.A and Smith, before the viewer is taken full throttle into a train carriage – complete with seats upholstered in the new Peter Saville-imagined house logo print – where Scott Thomas plays the Burberry-clad commuter on a delayed train. A family feast, where Campbell and Morris-Campbell model looks from the upcoming Vivienne Westwood collaboration, concludes the sequence of scenes with a subverted glimpse into Tisci’s universe through Calypso’s fantastical lens.


Image courtesy of Burberry

“I had a lovely time on set,” Smith commented. “I got to hang out with Kristin Scott Thomas who is just a total dream. It was a pleasure also to meet M.I.A and to be back on set for Burberry. Everything was very stylish, very inventive. It felt a bit like a strange, fashionable Christmas last supper.”

“I’m actually quite entertained by the fact that I am in a Christmas campaign,” M.I.A chimed in. “I never really thought that M.I.A was Christmassy. But I do like red and green – those are my favorite colors!” Scott Thomas added: “It is an experience I will remember for a long time – it’s not every day you shoot a Christmas scene in a heatwave!”

Morris-Campbell, meanwhile, shed light on the mother-daughter experience: “It’s been nearly four years since Naomi and I last worked on a shoot together, so this was a really special moment for me.” Of course, the feeling was mutual. “Working with [my mother] brought back so many memories of the holidays and traditions I had growing up – so that felt extremely special,” Campbell concurred.

Watch the film in full above, and shop the Vivienne Westwood collaboration from December 6.

Now Read: Daneh Looks Back to the Icons of the Seventies for Resort 2019

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