Well, if you could choose anyone in the world to unveil your hotly anticipated debut with a heritage fashion house, it would probably be Beyoncé, wouldn’t it? And that appears to have been Riccardo Tisci‘s thought too, as the Italian designer this week celebrated dressing the multi-Grammy-Award-winning singer in a custom creation crafted in his new role at Burberry. The chief creative officer of the British label, who was appointed to the top job in March, shared images of the Lemonade star on stage during her On The Run II tour, dressed in a reimagining of Burberry’s signature check.
While the neutral-hued pattern is familiar to long-time fans of the brand, it can more often than not be found lining the label’s classic trench coats or emblazoned upon its wintry accessories. This creation at Beyoncé’s New Jersey show marks a more contemporary, street-smart use of the print, as the star sported head-to-toe plaid in a bodysuit, cropped jacket, and thigh-high boots. Even the shades she wore on stage were framed in Burberry checks, hinting at Tisci’s edgier reinterpretation of the house’s style staples.
Tisci has taken over the reins from Christopher Bailey at Burberry, following his 12-year tenure as the creative director of Givenchy. The three-piece ensemble sported by Beyoncé is the second hint at what his Burberry reign might hold, after the designer debuted his first major overhaul of the British house last week: the logo. Tisci revealed the new logo and monogram, which uses founder Thomas Burberry’s initials “TB” interlocked in white and orange over a honeyed background, on Instagram. We can’t wait to see what he has up his sleeve for his first runway show with the label during London Fashion Week next month.