In a new campaign, Piaget has brought together ten extraordinary women, offering a diverse and inclusive picture of the woman of today along with showcasing some exceptional high jewelry and watches. Among the women chosen by Piaget CEO Chabi Nouri is record-breaking Emirati singer and UN Champion for Women’s Rights in the Middle East (2016) Balqees Fathi. She is the first Arabic singer to appear on Saudi national television, 40 years after singers Fairouz, Sabah, and Om Kolthoum. She is joined by Oscar nominee actor Jessica Chastain; and also Cynthia Erivo, the Tony, Emmy, and Grammy Award-winning actor who performed a haunting rendition of Stand Up at this year’s Oscars wearing exceptional Piaget high jewelry. Also under the Piaget spotlight is South Korean actor Kong Hyo-Jin; Iranian and American entrepreneurs Shiva Safai and Olivia Palermo; American actor Constance Wu; Chinese visual artist Chen Man; and advocates Arianne Phillips and Carineh Martin. “We have been talking a great deal about women empowerment and what women have to do to take their role in society,” comments the CEO. “Each of these women has something extraordinary, but over and above extreme talent, they are in solidarity, supporting each other,” she says. Authenticity was another deciding factor, “They truly love our pieces, and speak very naturally of Piaget,” adds Nouri.
Piaget’s extraordinary women are exceptional in their fields, ranging from cinema to art,
music, design, and artistry. They all embody their own sense of style that they express with Piaget watches and jewelry.
Piaget was originally founded in 1874, in a workshop in the small village of La Côte aux-Fées, Switzerland, by Georges-Edouard Piaget. His bold motto was, “Always do better than necessary.” Over a century later, Piaget continues to uphold its status as an innovator in the watch and jewelry world. Its daring creativity rests on the four pillars of art of movement, art of gold, color, and light to create a fortuitous family of timepieces. Its highlight pieces include the Piaget Altiplano, Piaget Polo, Limelight Gala, Possession, Sunlight, Piaget Rose, and Extremely Piaget.