See.Mas, a new Saudi ready-to-wear brand offers five pillars for successful dressing.
When HRH Princess Nouf Bander Al Saud decided to found See.Mas – named after her twin daughters – the ready-to-wear brand was born with a focus on quality fabrics and details.
Next, she swiftly made timelessness and classic cuts her irreverent signature. The clothing is laser-cut, with taping, and features smart details like side slits, hidden pockets, comfortable waistbands, and modest necklines. Following years of buying basics that never fit or felt right, she aspires that her brand will fill the gaps in like-minded women’s wardrobes. The pieces offer foundation separates whereby personal style can be honed around. The fabrics are easy to wear and wash jersey, knit, poplin, and twill and offer a diverse range targeting sizes 18-70.
Made of soft jersey, it is cool and breathable, offering a casual yet refined silhouette. The two-way fabric stretch allows for movement while its longer length means it can be tucked into jeans or a skirt.
The classic round neck and above-the-elbow sleeve offer a T-shirt that can be dressed up or down. Look for the side slits and longer length adding a twist to the staple.
The button-up shirt made of fine cotton is lightweight but not sheer. The mother-of-pearl buttons add a delicate sheen while wide hem slits allow for function.
Available in black, white, beige, and khaki.
These sleek pants come in a straight cut and mid-rise silhouette. Look for three pockets and a stretch waist.
Merging traditional tailoring and soft draping, this dress, available in black, white, and beige, will serve as the ideal foundation to a suit jacket or robe overlay.
Originally published in the January 2021 issue of Vogue Arabia