Online luxury retailer Net-a-Porter has launched a new platform to encourage shoppers to buy from ethical labels. Named “Net Sustain”, the vertical will stock 26 brands and over 500 products that “meet the business’ criteria for sustainability.” The retailer will ensure that each item in its edit is sustainable by thoroughly vetting it and making sure it meets at least one of the five attributes which range from “considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognized best practices in the fashion and beauty industries.”
The new vertical aims to be a one-stop shop for buyers who are looking to reduce their impact on the environment, and are on the look out for luxury brands that are mindful of the same. The sustainable brands featured on Net Sustain will include exclusive capsule collections from Stella McCartney, Mother of Pearl partnering with BBC Earth, Maggie Marilyn, as well as Ninety Percent Veja, Chopard, Fisch, Peony and Lem Lem.
Looking to the future, Yoox Net-a-Porter Group has also launched a one of a kind competition named “Incredible Girls of the Future”. As a part of the competition, young women aged 16-25 around the world are challenged to dream up an innovative new fashion app that can drive sustainable change. The group has teamed up with leaders from the fashion and tech industries, who will form the judging panel.
“There aren’t enough women in tech. We strongly believe that fashion can provide an effective lens to tackle this issue and change young people’s perceptions: helping to introduce more female talent to digital careers and fulfil their creative potential,” shared Yoox Net-a-Porter Group Chairman and CEO, Federico Marchetti with Vogue.me
“That’s why Yoox Net-a-Porter Group is inviting the future generation of female entrepreneurs to pitch their best fash-tech innovations. They are the ones who will drive a more inclusive and sustainable luxury industry,” he added.
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