Online luxury fashion retailer NET-A-PORTER has your wardrobe sorted for Ramadan. In honor of the sacred month that is rooted in unity and appreciation, NET-A-PORTER has brought together the most covetable international and local brands in a wide-scale celebration of modest fashion. Uniting global names with local talent, the fashion retailer has curated a Ramadan collection that defines traditional modest attire in utmost luxurious fashion.
NET-A-PORTER’s new collection works to satisfy soaring demand for modest apparel in the Middle East, especially around the Holy Month. According to the luxury retailer, searches for maxi and midi dresses increase by a whopping 80% during the Ramadan period. Listening to the needs of its local customers, NET-A-PORTER joins Taller Marmo, SemSem, Johanna Ortiz, Reem Acra, Halpern, Louisa Parris, Carolina Herrera, Jenny Packham, Rasario, Alex Perry, and more, to craft the ultimate wardrobe for divine demure dressing.
The Ramadan collection radiates with variety and an amalgamation of international and local taste. From the regal elegance crafted locally by SemSem and Halpern, to the understated luxury channeled by global icons Carolina Herrera and Rasario, the collection has everything you need for intimate iftars this year.
The collection also celebrates the Holy Month of Ramadan with female empowerment and global collaboration at its core. SemSem’s creative director, Abeer al Otaiba, talks through her inspiration for the exclusives on NET-A-PORTER, saying, “This season, I felt called to focus on the unwavering strength of women. Ramadan is a special time of reflection and self-awareness – an opportunity to hit refresh, embrace our surroundings, and give back to others. It is my hope that this collection encourages women to own their strength and approach each day with confidence.”
The garments make their grand debut in a campaign shot against the historic Arabian landscape of the UAE’s “garden city,” Al Ain. Nisreen Shocair, CEO of YOOX NET-A-PORTER, Middle East, accentuates the symbolic significance of the collection and campaign, “Ramadan is a special month for me and this collection and campaign feel very close to home. The collaborative process of working with these amazing local and global designers and shooting the campaign in Al Ain perfectly captures the aesthetic and mood of the collection: beautiful, soothing, grounding yet inspiring; and that’s how we see our customers celebrating Ramadan this year with NET-A-PORTER Arabi.”
NET-A-PORTER is no stranger to reflecting the fashion-focused needs of the local market. As it moves towards greater specialization in personalized merchandising, its new shopping experience is specifically designed for the Middle East, offering customers dual-language searching in their local currencies. Supporting regional talent is also at the heart of the luxury retailer, not only in this Ramadan collection but also in its commitment to mentoring emerging local designers as a part of its didactic Vanguard Program.