There’s nothing quite like the tick tock of an Instagram teaser to get Louis Vuitton loyalists on the edge of their seats. Two days ago the storied maison started the countdown to its big reveal of the first Louis Vuitton smartwatch.
Today, The Business of Fashion broke the news about the luxury brand’s first foray into wearable tech. Cue the new Tambour Horizon watch, which works on Google Android and comes in three different case styles. Here, Vogue.me lists five quick-fire details you need to know about the new digital timepiece.
#1: It’s versatile
The Tambour Horizon has 60 different watch straps for the wearer to switch up to suit different sartorial moods, including the classic LV logo.
#2: The Price Tag
The watch retails at 9,222 AED/SAR; US $2,511, with the straps costing 1112 AED/SAR; $303. Naturally, the choice on offer ranges from the classic monogram to slick black leather styles. The face can be customized too.
#3: East to West
This is the first “connected” watch that works across the West and China. “If a Chinese citizen buys the Horizon watch in Paris, when they land in Shanghai and they reboot the watch, it boots automatically on the Chinese operating system,” Michael Burke, chief executive at Louis Vuitton, told The Business of Fashion.
#4: It’s Perfect for Explorers
You can download Louis Vuitton’s celebrated city guides so the major cities can be enjoyed on-the-go without leafing through journals. The My Flight app is also compatible with the device.
#5: The Smartwatch Gen
The Apple iWatch launched two years ago in Spring 2015 and has since updated its wearable tech to Series 2. Its launch was followed by the LVMH-owned Tag Heuer release of Connected, Bulgari’s Diagono Magnesium, and Montblanc’s Summit Smartwatch.
Perhaps it’s time for a new watch.
The Tambour Horizon Connected by Louis Vuitton will be available in the United Arab Emirates from September 2017.