Award-winning actor Naomi Watts is the latest celebrity to star in Fendi’s #FendiPeekaboo campaign. Titled Wild Untamed Naomi the video is unveiled ahead of the opening of the Italian fashion house’s Queen’s Club flagship boutique in Sydney, in April.
The video starts with a restless Watts dressed in an all-white skirt suit, Fendi monogram tights, and bright red leather gloves. From within her New York apartment, the actor is filmed going through a cathartic journey, with her Fendi Peekaboo ISeeU bag never leaving her side. As she takes a bite of a chocolate bar, the “wild and untamed” Watts is unleashed — from letting out a scream at a feather to dancing along to upbeat music. Fendi taps into its playful and creative spirit to take the viewer through the private moments experienced in one’s journey to self-love, and one that ends in pure bliss.
The Peekaboo ISeeU was presented for the first time in the Fendi fall 2021 collection. It features an accordion frame shape, and as it opens up, the body mimics a smile. The bag also includes inside pockets that can be interchanged with smooth leather or precious skins and can also be personalized with one’s initials. “I love the colors!” says Watts of the handbag. “It’s a classic shape that’s very functional, whether you’re traveling with it or just using it as a day-to-day bag. It just works.”