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Naomi Campbell Teams Up with Qatar Creates to Bring Her ‘Fashion for Relief’ Charity Show to Doha

Naomi Campbell and HE Sheikha Al Mayassa. Photo:

Naomi Campbell‘s charitable organization Fashion for Relief has partnered with Qatar Creates, under the patronage of Her Excellency Sheikha Al Mayassa, on a new global program named Emerge. As part of the initiative, the British supermodel will co-host a fashion show and charity gala to uplift “young creative and business talent from emerging regions, with a focus on Africa, the diaspora, and developing communities around the world.” As a whole, the program also aims to “create new apprenticeships, after-school programs and university programs focused on creative and alternative industries such as general education, fashion, technology, art, sustainable innovations, and agriculture.”

Emerge will take place in three main events—Art Exhibit, Fashion Exhibit, and the Emerge Talk—leading to a couture show featuring regional designers as well as international fashion houses Valentino, Dolce & Gabbana, Burberry, and more. The Art Exhibit will highlight acclaimed young artists, while the Fashion Exhibit will see participation from a number of renowned designers from Africa, the diaspora, and the Middle East, such as Thebe Magugu, Bianca Saunders, and Abdel El Tayeb. The Emerge Talk will begin with a conversation on the power of creativity in business between Campbell, HE Sheikha Al Mayassa, and Kehinde Wiley followed by a panel discussion by professionals on the future of alternative industries.


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“With the FIFA World Cup Qatar 2022, we stand at the cusp of an incredible moment for our region,” HE Sheikha Al Mayassa said in a statement. “It is our responsibility to seize this moment and draw the attention of the international community towards causes that benefit marginalized people across the globe. I am grateful to Emerge for joining our efforts, and I am confident that we can harness this opportunity to uplift and empower those who need it most while creating cultural milestones.

The charity gala and fashion show is a ticketed event that will be held on October 28 at Qatar’s Ceremonial Court, followed by an auction and VIP dinner. Past editions of Campbell’s Fashion for Relief charity shows have featured a star-studded runway with Beyoncé, Kate Moss, Jane Fonda, Bella Hadid, Kendall Jenner, and Winnie Harlow.

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