The ongoing unrest in the Middle East has resulted in the mass displacement of a number of refugees who have made long and dangerous trips to neighboring countries in search of a new home without access to food or clean water, let alone clothing. As part of its Ramadan campaign, the e-retailer invites shoppers to aid those in need by adding clothing bundles starting at a price of AED/SAR 35 to 350 to their shopping basket during checkout. Each bundle consists of an array of garments available from the website, which Namshi will then donate to the UAE-based humanitarian organization. The Emirates Red Crescent will then distribute the items to those in need across the globe. Shoppers can select bundles of five, 35, or 65 clothing items.
Hosam Arab, co-founder of Namshi, said in a statement: “We are confident that our campaign will encourage communities across the region and internationally to participate and embrace the spirit of Ramadan by joining hands for our vision. Our goal is to donate 32,500 items of clothing with the help of our customers. Together, we can help change people’s lives.”
This isn’t the first time the e-commerce platform has partnered with the humanitarian organization for a good cause. In 2015, Namshi and the Emirates Red Crescent donated 5,800 pieces of clothing to a Syrian refugee camp based in Jordan. Other charitable initiatives donating clothing this Ramadan include laundry service app Washmen, which teamed up with OMO to collect bags of unwanted clothes to distribute to those in need.
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