Unless you’ve been on a digital detox for the last 48 hours, you’ll have heard about the 2017 Victoria’s Secret Fashion Show. Even though the event is hosted in Shanghai this year, the pink glitter seems to virtually circle the earth. Vogue Arabia’s guest reporter Jessica Kahawaty went backstage to interview the winged angels ahead of the show, including Lais Ribeiro, who is a longstanding VS model and was honored with the task of wearing this year’s Fantasy Bra. Since 2001, Mouawad Jewelry has collaborated with Victoria’s Secret to create the finale high jewelry-meets-lingerie pieces. The maison has produced 10 different Fantasy Bras since the start of the collaboration and the dynamic between the two brands is clearly a PR tour de force.
Its 2003 Very Sexy Fantasy Bra made the Guinness World Records as the most expensive bra ever, valued at US $11 million. This is one of five times the jewelry house has set a world record. From producing the most expensive jewelry box, the Eternity Jewelry Coffer (US $3.5 million), to the 101 Diamond Nights Purse (US $3.8 million), this fourth-generation family business has been leading its field since 1890, using conflict-free diamonds to boot. The price tag on 2017’s Champagne Nights bra comes in at US $2 million. Scroll down to decode the special features of this year’s intimate luxury showstopper.
Related Read: See The World’s Most Expensive Jewelry Box
#1: The Numbers
The Champagne Nights bra and matching belt took more than 350 hours to be handset. There are 6,000 white diamonds, yellow sapphires, and blue topazes. That’s 640ct. What’s more, Mouawad created a matching bracelet and earrings set with 75ct of the same stones.
#2: The Inspiration
Mouawad took inspiration from the legend of the Greek goddesses and reflected their elegance with contrasting of gemstones.
#3: The Models
In the years it’s been producing Fantasy Bras for Victoria’s Secret, Mouawad has seen Gisele Bündchen, Tyra Banks, Heidi Klum, Karolina Kurkova, Alessandra Ambrosio, Adriana Lima, Lily Aldridge, Selita Ebanks, and Candice Swanepoel wear its creations on the runway. Now Brazilian model Lais Ribeiro can be added to the list.
Vogue.me gives you an exclusive view of the making of the Champagne Nights Fantasy Bra by Mouawad for Victoria’s Secret below. Click through the gallery to see the setting in process.
Related Read: Behind the scenes at 2017 Victoria’s Secret