Versace is playing the long game with its latest campaign – quite literally. The Italian fashion house has roped in an impressive number of faces for its most recent set of advertising shots, in a bid to create a most inclusive industry. The maison brought together 54 models in total for the Fall 2018 campaign, which claims to be the “longest-ever advertising image”, Versace stated on its Instagram page.
“Side by side, the main image features a cast of fifty-four models symbolizing inclusivity, a key value for artistic director Donatella Versace and her vision for the brand,” stated the brand, with the campaign broken up into 13 separate posts. The campaign was shot by Steven Meisel, and stars Kaia Gerber, Stella Maxwell and Adut Akech. Faces from the regional also represented, with half-Palestinian catwalk stars Bella and Gigi Hadid taking part, as well as Nora Attal and Egyptian-Moroccan Imaan Hammam. “The longest Versace line-up is made up of a mega mix of personalities – from supermodels to young new talent in looks that are all about confidence,” the brand added on Instagram.
“My team doesn’t just extend to my work team,” Donatella said in a statement. “The Versace Clans are made of all members of the Versace family — from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard — all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say.’”
The campaign also features several clips, such as one including several models revealing how to pronounce Versace (not “Versachee”). Another video shows the models coming together to form a human Versace logo on the floor, “using their bodies as a form of physical self-expression juxtaposed to the clothes that express their different personalities”, the caption read. “Their unity through the strength of the name Versace is a resounding expression of inclusivity.”