Luxury, modest e-commerce platform The Modist has tapped Halima Aden to star in its new campaign for its capsule collection of limited-edition kaftans created exclusively for Ramadan by renowned international and regional designers. Designers include Mary Katrantzou, Adam Lippes, Taller Marmo, Madiyah al Sharqi, Dima Ayad, Osman, For Restless Sleepers, and Zero + Maria Cornejo.
In the photos, the striking model poses against a lush backdrop of trees, wearing silk kimonos and flowy, graphic printed kaftans.
This is the first fashion campaign for the 19-year-old Somali-American model. Born in a Kenyan refugee camp, she made headlines in November by becoming the first hijab-wearing contestant in the Miss Minnesota USA pageant. She went on to make her runway debut at Yeezy Season 5, before gracing the pages of international magazines, including Vogue Arabia’s April issue.