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Fashion September 8, 2017

Mochi to Unveil Mexico Collection at New York Fashion Week

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Preview of the Mochi Spring 2018 NYFW show. Courtesy of Mochi

All Things Mochi founder, Ayah Tabari, has always been a step ahead of the game. Inspired by a country, each contemporary collection is handcrafted by local artisans using traditional methods of embroidery. For Spring 2018, Mochi looks to Mexico. Vogue.me speaks with the DDFC/Vogue Fashion Prize 2016 nominee to bring you a closer look of the Mochi Mexico collection.

What is the first thing you did when you arrived in New York?
Eat! We went to Tacomi, my favorite Mexican restaurant. It was so good and authentic. It got me in the mood for the presentation today. I am such a foody at heart and NYC has the best food offerings.

What is the biggest challenge you are facing going into your NYFW show?
I think it is always quite daunting arranging an event in a city you don’t know that well, just sourcing the things you need when you’re not familiar with the right places to go can be a lengthy process. I had a vision as to how I wanted the presentation to look and didn’t stop until we found everything.

What can we expect at today’s show?
Lots of color, piñatas, and a few surprises – I don’t want to say too much but it’s going to be super fun.

What show are you most looking forward to at NYFW?
I always look forward to Rosie Assoulin and Zimmerman, every season.

Why NYC?
We have some of our key retailers in this city and so I want to make sure I support them with exposure. I also love this city – there is such a buzz around fashion week, which I love. It has always been a dream of mine to show here.

Do you hope to show every year at NYFW or is it a one-off?
I would love to do something here but I also would love to host a traveling presentation through California and stop off at my favorite cities to showcase my collections – we are such a Californian brand.

Preview of the Mochi Spring 2018 NYFW show. Courtesy of Mochi

Will the pieces be ready-to-order?
 No they will drop next January/Febuary 2018 on our e-commerce platform and at our retailers, which include Moda Operandi, Bergdorf Goodman, Shopbop, Browns, and many more.
What is the biggest development of Mochi of 2017 so far?
I think our global Topshop collaboration, which dropped earlier this year was my biggest achievement to date. I still can’t believe it happened, to be honest.
Name your favorite thing to do in New York.
Walk around the city and get lost, and try all the street food – I’m never full here! I feel like everyone in New York is fulfilling a dream. The honesty you get from people gives you a reality check, which everyone needs occasionally. No matter if it is good or bad criticism it will help you grow. Allthingsmochi.com

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