Prada Spring 2019. InDigital.tv
Miuccia Prada will receive the Outstanding Achievement Award at The Fashion Awards 2018 in partnership with Swarovski.
Since joining the family business in 1978, Mrs Prada has spearheaded the evolution of the Prada group from a family business to a global brand and tastemaker. Her first line of accessories at the creative helm – the now-iconic black nylon backpacks she conceived as an antidote to the classic, ladylike bags that she hated – became the benchmark of what the brand stands for: to challenge “the traditional, conservative idea of luxury”, she told Vogue earlier this year. Since that agenda-setting nylon, she has continued to use fashion as a voice, to create uniforms for women and men who don’t tread the same path as anyone else, and “to go against the rules, the cliché”.
In accepting the award at the December 10 ceremony held in London’s Royal Albert Hall, Mrs Prada joins honourees Donatella Versace, Ralph Lauren, Karl Lagerfeld, and Manolo Blahnik CBE, to name a few, who have previously been recognized for their contribution to fashion.
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This article first appeared on Vogue.co.uk
