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Exclusive: Prada Announces Abaya-Inspired Collection with Proceeds Supporting Qatar’s Creative Industry

Garments inspired by the abaya boost a creative industry.

Photo: Courtesy of Prada

Miuccia Prada is beloved for her merging of traditional and modern styles, to craft understated, tasteful glamour. Now, in an affirmed gesture to the Middle East, fashion house Prada announces an exclusive collection of garments inspired by the abaya – with 20% of the proceeds set to go toward a Qatar Museums’ fund to support its flourishing creative industry.

Photo: Courtesy of Prada

Meanwhile, a dedicated Prada installation for the Qatar Museums’ project will stand inside the fashion house’s new store in the Doha Place Vendôme mall. Prada revisits the traditional abaya in three ways. The voluminous garment is made of Re-Nylon Piuma, taffeta, or technical pongee. The hues range from black, to blue, laurel green, and sand. Complementing the abayas are elegant silk twill scarves with a small, all-over triangular pattern and a triangle brooch to accessorize the scarf.

Originally published in the November 2022 issue of Vogue Arabia

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