Learn the story behind the bold Miss Dior print seen at the brand’s Fall 2024 show.
The print as seen in Dior’s Fall 2024 collection. Photo: Gorunway
Fashion weeks are no stranger to viral moments of late, with social media feeds filling up with runway gimmicks throughout the season. At Dior—a brand that has no need for internet-breaking instances—a few pieces of clothing were quick to win hearts over. Emblazoned across coats, jackets, and skirts were the words ‘Miss Dior’, which at first appeared like effortless graffiti, but held much more significance. According to creative director Maria Grazia Chiuri, the detail paid homage to Christian Dior’s archival logo, which was a piece of hand-drawn advertising artwork made for the launch of the Miss Dior boutique in 1967. The year is also what inspired the collection, as it is the time when Miss Dior’s ready-to-wear line was born and marked a new era for the Fresh fashion house.
In an special video shared with Vogue Arabia, viewers are given a behind-the-scenes look at the making of the special print and shown how Chiuri was inspired by a Miss Dior scarf designed by late designer Marc Bohan in collaboration with Alexandre Sache. The words, which are referred to as “a message and a manifesto” were laid down on the pieces using a frame painting technique called stampa a quadro, or screen printing. “It marked the first time a couturier had used and developed the concept of a logo, whether it was for clothes or accessories,” says Soïzic Pfaff, director of Dior Heritage, about ‘Miss Dior.’
Find out more about the Miss Dior print in the video below.
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