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Your Guide to Milan Fashion Week’s ‘Phygital’ Spring/Summer 2021 Shows

Alberta Ferretti showcase at Milan fashion week. Photo: Instagram/@cameramoda

Milan fashion week takes off today, September 22, and just like its predecessors New York and London, it is guaranteed to be a week not to be missed. As the industry continues to navigate its way through life post-lockdown, and modify their usual agendas, this year’s fashion events have been much more of a digital affair while the September/October fashion weeks see the re-introduction of physical catwalks. More than 50 brands are expected to present their Spring/Summer 2021 collections either digitally or live, in Italy’s fashion capital.

The September 2020 edition of Milan fashion week has been described as a “phygital” showcase by Camera Nazionale della Moda Italiana (CNMI)‘s president Carlo Capasa, with the blending of 25 digital shows and 27 physical events. Many of the world’s major fashion houses will be participating in physical catwalks, such as Fendi, and Dolce & Gabbana. Versace, which was originally scheduled for a live catwalk, will now join the likes of Prada and Missoni for a digital display. The CNMI has said they will be hosting the week on their platform, which will include live streams of shows, collection look books, exclusive content, and backstage interviews.

As the long-awaited Milan fashion week returns, Vogue Arabia outlines a complete guide of the best shows for you to view from your own home.

Wednesday, September 23

Missoni FW20 collection at Milan fashion week, February 2020. Photo: Instagram/@cameramoda

The first day of Milan fashion week is starting with live shows from some of the world’s top fashion houses. Fendi and Dolce & Gabanna are set to grace Milan with their live catwalks, while Missoni is lined up to bring vibrance and color with its digital presence.

Missoni – Digital, 12pm GST
DSQUARED2 – Digital, 1pm GST
Simona Marziali – Live, 2pm GST
Redemption – Digital, 4pm GST
Fendi – Live, 5pm GST
N°21 – Live, 6pm GST
Alberta Ferretti – Live, 7pm GST
Dolce & Gabbana – Live, 8pm GST
Bluemarine – Live, 9:30pm GST

Thursday, September 24

Prada FW20 collection at Milan fashion week, February 2020. Photo: Instagram/@cameramoda

All eyes are on Prada on Thursday, for this digital presentation of its first collection from co-designers Miuccia Prada and Raf Simons. Max Mara will present a live catwalk, sure to include its iconic coats and exquisite craftsmanship, and LVMH Prize finalist Sindiso Khumalo will make her debut at Milan fashion week in digital form.

Max Mara – Live, 11:30am GST
Genny – Digital, 12:30pm GST
Emporio Armani – Digital, 1:30pm GST
Vien – Live, 2:30pm GST
Anterprima – Digital, 3:30pm GST
Prada – Digital, 4pm GST

Luisa Beccaria – Digital, 5pm GST
Vivetta – Digital, 5:30pm GST
Daniela Gregis – Live, 6pm GST
Sindiso Khumalo – Digital, 7pm GST
Etro – Live, 8pm GST

Stunnei – Live, 9pm GST
GCDS – Digital, 10pm GST

Friday, September 25

Versace FW20 collection at Milan fashion week, February 2020. Photo: Instagram/@cameramoda

Friday’s line-up is sure to be an impressive one with Hugo Boss set to be one of the stand-out names featured in the live catwalk schedule. Elsewhere, you can expect digital shows from the polarising yet always impressive Philipp Plein alongside a now-digital show from fashion powerhouse Versace.

Marco Rambaldi – Live, 12pm GST
Sportmax – Live, 1pm GST
Francesca Liberatore – Live, 2pm GST
Act N°1 – Digital,
2:30pm GST
Gilberto Calzolari – Digital, 3pm GST
BOSS – Live, 4pm GST
Tod’s – Digital, 5pm GST
Marni – Digital, 6pm GST
Marco de Vincenzo – Digital, 7pm GST
Elizabeth Franchi – Digital, 7:30pm GST
Versace – Digital, 8pm GST
Philipp Plein – Digital, 9pm GST

Saturday, September 26

Moschino FW20 collection at Milan fashion week, February 2020. Photo: Instagram/@cameramoda

Emilio Pucci and Moschino are among the big names included in Saturday’s packed digital line-up. Although the live catwalks appear to be less, Giorgio Armani will be closing the day with what is no doubt going to be an elegant showcase.

Ports 1961 – Live, 11:30am GST
Gabriele Colangelo – Digital, 12:30pm GST
Riscostru – Digital, 1:30pm GST
Ermanno Scervino – Digital, 3pm GST
Emilio Pucci – Digital, 3:30pm GST
DROMe – Live, 4pm GST
Cividini – Digital, 5pm GST
Moschino – Digital, 5:30pm GST
Philosophy Di Lorenzo Serafini – Live, 6pm GST
Annakiki – Digital, 7pm GST
Laura Biagotti – Digital, 8pm GST
Salvatore Ferragamo – Live, 9:30pm GST
Giorgio Armani – Digital, 11:15pm GST

Sunday, September 27

MSGM FW20 collection at Milan fashion week, February 2020. Photo: Instagram/@cameramoda

The penultimate day of Milan fashion week will introduce MM6 Maison Margiela and Ji Won Choi making their Milan fashion week debut, both with digital presentations. There will also be the unveiling of the “Spotlight on Lebanese Designers” in support of those affected by the Beirut explosion on August 4.

Atsushi Nakashima – Digital, 12:30pm GST
Shuting Qiu – Digital, 1pm GST
MSGM – Digital, 2pm GST
Spyder – Digital, 3pm GST
Spotlight on Lebanese Designers – Digital, 3:30pm GST
We Are Made In Italy (BLM in Italian Fashion, Collective) – Digital, 5:30pm GST
MM6 Maison Margiela – Digital, 6pm GST
Ji Won Choi – Digital, 6:30pm GST
Milano Moda Graduate – Live, 7pm GST

Monday, September 28

Miguel Vieria SS20 collection at Milan fashion week, September 2019. Photo: Instagram/@miguelvieriaofficial

The final day of Milan fashion week only features two womenswear collections. However, with Alexandra Moura’s contemporary avant-garde collections and award-winning Miguel Viera’s elegant displays, these digital shows will definitely see Milan fashion week out in style.

Alexandra Moura – Digital, 12pm GST
Miguel Viera – Digital, 2pm GST

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