This Ramadan, fashion brand Aldo joins hands with Myriam Fares to celebrate the holy month in style. Get all the details of the campaign below.
Photo: Courtesy Aldo
In honor of Ramadan, one of the most special periods of the year, fashion brand Aldo is releasing a new campaign with none other than Middle Eastern star Myriam Fares. Titled ‘Everyone’s Invited,’ the festive campaign celebrates the joy of coming together with loved ones during the holy month, and shares a positive message on togetherness, acceptance, and inclusivity.
Photo: Courtesy Aldo
Taking over Aldo’s online spaces, the Ramadan collection stands out for its cheerful palette, ranging from shimmering silvers and gold to bold jewel tones, and offers up a range of statement pieces that promise to elevate your wardrobe for special gatherings. While one shot sees a beaming Myriam Fares looking ready for suhoor with a bold silver Aldo clutch in hand, another sees her walking with confidence for what may just be a grand iftar in bejeweled point-toed Aldo heels. “Ramadan is such an important time for reflection and gathering together, so I’m beyond excited to be the face of Aldo’s Ramadan 2024 campaign,” Fares shared. “Music, artistry and creativity have the power to unite, and working with Aldo on this campaign, focusing on the important message of inclusion, has been a wonderful experience that I’m so excited to share with my fans.”
Photo: Courtesy Aldo
Making Aldo’s Ramadan offerings all the more covetable this season are the brand’s Pillow Walk™ technology and Flex™ technology, which make busy evenings this month more comfortable than before. Along with statement shoes and eye-catching handbags, the Aldo Ramadan 2024 collection also boasts a range of sparkling jewelry pieces, ready to complement every kaftan, dress and abaya in your closet.
Photo: Courtesy Aldo
As for Myriam Fares’s contribution to the collection, it’s safe to say that few women could have embodied the spirit of the Ramadan collection quite like her. “With Myriam Fares as the campaign’s face, her exceptional talent and charisma beautifully connects with the region and adds a meaningful layer to our message, making it resonate more deeply with our customers,” explained Neeraj Teckchandani, CEO of the Apparel Group. “Our commitment to merging innovative comfort with style is unwavering, aiming to provide our customers with the best product. Proudly part of the Apparel Group, this collection is an invitation to all, encouraging them to express their unique style and join the festivities with confidence. Through this campaign, we celebrate not just fashion, but the joy of coming together, underscored by the strength of our diverse community.”
