Unstructured, modern and entirely wearable, homegrown ready to wear label Mye has launched with an online boutique that will serve women across the Middle East.
Founded by Bahrain native Abeer AlMoawdah, Mye specializes in a mix-and-match approach of timeless tailoring in a palette of pastels – peach, lemon, dusty pink, soft mint green – and white. Think contemporary shirting and wide leg pants in wholly modest silhouettes. In short, key wardrobe staples.
“Collections are created to make women look and feel effortlessly beautiful, season after season,” AlMoawdah says. “We love creating minimal looks with a touch of elegance, which are modern and versatile with great attention to detail, fabric and color.”
A confident debut, the succinctly named Season 1.1 features highlights of striped button shirts with back box pleat detail, an oversized cowl neck top with signature gold button details in powdery teal, and wide leg loungewear pants in pastel green.
With an aim to launch a number of key pieces and collections over the coming months, all with an easy luxe, day-to-evening aesthetic, Mye is hoping to become a destination for strong, empowered women worldwide.
For more details check out Myelabel.com