Michael Kors produced a new headscarf as part of its Spring 2019 collection targeted to Muslim customers in the Middle East. The garment, which is engineered for modesty, is a black lightweight fabric, printed with olive green, beige, and white floral motifs. Though the American label has churned out one-off capsule collections comprising abayas and kaftans tailored especially for the region, and often around Ramadan, the hijab marks a first for the brand. The collection also features a woven kaftan and lace-up sneakers produced exclusively for the Middle East.
The line will likely prove good news for Michael Kors’s revenue as well. According to a report by Thomson Reuters, Muslim shoppers are expected to spend $484 billion by 2019. Sensing an untapped market, many high fashion brands have revamped their accessories in order to appeal to shopping habits of their Middle Eastern clientele. In addition to Arab-inspired capsule collections, many brands, including Chanel and Dolce & Gabbana (and soon, Dior,) staged destination shows in the Middle East.
The label follows in the footsteps of brands such as DKNY, Oscar de la Renta, Tommy Hilfiger, Mango, and Monique Lhuillier, who have all created one-off collections targeted to Muslim consumers, usually around the Holy Month. However, stats prove that Muslim shoppers are keen for luxury goods, year-round.
Meanwhile, runway fashion is veering in a similar direction, with designers peppering their Fall 2019 collections with a selection of more modest options for their Muslim customers. In recent years, there’s also been a rise of hijab-wearing models, and big brands, like Nike, has released a Nike Pro hijab. We hope that more brands follow suite.