Before Couture Fashion Week kicks off on January 22 in Paris––with two new brands added to the official roster of shows––the Fall 2017 Menswear collections lit up the London runways. Starting on January 6, the first major brand to open the new season collections was Topman (led by Gordon Richardson’s design team), with a nod to the nomadic traveller, resplendent in neon tones, and quintessentially British urbane separates.
Barbour International closely followed, with its versatile outdoorsy key pieces. The impactful Fashion East show raised the profile of creative duo James Theseus Buck and Luke Brooks of Rottingdean Bazaar, with its edgy, unisex runway looks.
Rapper Tinie Tempah unveiled his first collection with What We Wear; expect coated linen T-shirts and natty sneakers emblazoned with the unmistakable WWW logo. Tempah was first made an ambassador of London Men’s Fashion Week by the British Fashion Council when the shows earned their own dedicated week in January 2012. A constant on the front row, Tempah was doing his homework. “When you are a musician you become defined by what you do, and being a rapper as well you become defined. I’ve hated the idea of being defined as one thing,” he told US Vogue.
Notably absent from the show schedule were big-name brands including Burberry, Coach, Dunhill, and Alexander McQueen. As major fashion houses continue to show collections in different locations (think Chanel in Cuba or Saint Laurent in Los Angeles) and clothes becoming available more quickly (note Tommy Hilfiger and Gigi Hadid’s see-now-buy-now Spring 2017 collection), the best way to shock at Fashion Week is to do everything as it’s always been done.
London is due to pass the baton to Milan on January 14. See the highlights from London so far.
Must-Read: A New Direction for Chloé.