Label Mye, now 6 months in the works, continues to develop and grow within the Middle East by offering classic and versatile pieces with an elegant twist. In her interview with Vogue Arabia, entrepreneur Abeer AlMoawdah discusses the concepts behind her brand, her design ethos, and her latest holiday capsule collection.
Tell us about your influence in the modest fashion world since your launch in January 2019?
We planned to launch an online store when we spotted a gap in the market for a brand which offers elegant, timeless and effortless clothing for inspiring women who are constantly on the move. Each of our collection complements the next, allowing seamless transitions into next season’s wardrobe.
How would you define a ‘Mye’ woman?
As a brand, we would like to describe Mye’s clientele as “a woman with a beautiful soul, who lives with purpose”. The ‘Mye’ woman is on the rise and has no time to worry about what to wear; she wants to look effortless and timeless in luxury pieces that are versatile and will take her from morning to evening seamlessly.
What inspires you?
From the outset, we have been inspired by women aiming to achieve, and through the brand we aim to make their wardrobe choices a little bit easier. Mye’s collections have been created with strong, powerful women in mind – women who are inspiring in their own right.
What is the design process like?
After researching themes and creating mood boards with my amazing team, we start to source fabrics. As a brand, we love incorporating natural fabrics such as cotton and silk as much as we can in our collections. The luxurious fabrics we source inspire us in creating many of our designs and bold cuts. We then bring our designs to life ensuring they meet the three elements – elegance, comfort, and distinctiveness.
Tell us about your latest holiday capsule
Our new holiday collection is all about being light, fresh and bold. It is like a fresh summer breeze thereby making it perfect for the holiday season. These summer pieces have been created in feminine soft colors and flowy silhouettes, which are cut beautifully to move gracefully.
What are your future plans for Mye?
We have a direct vision for Mye and some exciting plans in the works that we cannot wait to implement as the brand continues to grow. In terms of our collections, we are constantly searching and brainstorming to create new, fresh and unique options which we know our clients will love.