Max&Co., the contemporary fashion brand born in Italy, has found a new home in the region. The Milan-based brand has chosen Dubai to launch its first new-look flagship store outside of Italy.
On the first floor of The Dubai Mall, by the Star Atrium, shoppers can find the store with its new design concept after it was first tested in Italy. The boutique spanning 115sqm boasts a relaxing vibe where shoppers can browse the collections. The versatile open space can also transform into an entertainment area. The interiors feature classic Italian craftsmanship with contemporary touches like the modern “terrazzo” columns that pay homage to Italian palazzo flooring made with marble fragments. Max&Co.’s new brand colors are also mirrored in the traditional terracotta tiles in a palette of coral red, rose, peach, and deep burgundy. The lighting used, mimics daylight and its warmth to create a welcoming ambiance in the store.
Often spotted on international celebrities like Olivia Palermo and social media stars, Max&Co. creations are not only a cult-favorite of Italian women but are also made for modern women on the go and for any woman who prefers style over trends. The flagship store at The Dubai Mall will house the brand’s standard outerwear like the Runaway belted coat, everyday luxury separates, occasion wear and accessories.