Dana Malhas. Photo: Lea Hadidian
Shortly after a successful launch this year, homegrown fine jewelry brand Maveroc has introduced its first collaboration. Joining forces with friend of the house and content creator Dana Malhas, the brand helmed by creative director Rita Chraibi has unveiled a limited edition capsule, drawing on Maveroc’s signature versatile designs.
Photo: Courtesy of Maveroc
Available to shop from December 7, the collection includes two new reversible chokers and a couple of new three-line Ménage à Trois chokers from the brand’s Whatever collection, which was the first to catch Malhas’ eye. The Saudi entrepreneur has rendered one of the chokers in her own color palette, ensuring that it can be worn front to back and back to front. “Dana is renowned for her trendy and elegant style, she represents what Maveroc is all about, a bold, avant-garde and unexpected approach to style and jewelry rooted in sophisticated simplicity,” Chraibi says. “Dana is a Maveroc woman in all regards.”
Photo: Courtesy of Maveroc
Malhas also worked closely with Chraibi to co-design two new Ménage à Trois chokers to match the brand’s Ménage à Trois rings. The first, a brightly colored one, and the other, a more timeless version bringing together diamonds and emeralds in yellow gold. For those who like to match their jewelry, the collection includes a limited-edition ear stack complementing the chokers. “The collection reflects me and who I am very well,” says Malhas. “It represents me in the most accurate way. Someone who loves colors, femininity and elegance at the same time. Someone who loves versatile pieces that can be styled in different ways and at different times.”
Photo: Lea Hadidian
The new Maveroc x Dana Malhas collection is available for a limited time starting December 7 at Maveroc.com and will be showcased at a pop-up at Le Guépard om December 9.
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