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Massimo Dutti Turned its Iconic Flagship Store into a Runway to Present its FW19 Limited Collection

Massimo Dutti Limited Edition FW 19 Collection. Courtesy of Massimo Dutti

Massimo Dutti has set itself apart from its parent company Inditex Group’s other brands by hosting a fashion show to present the new FW 19 Limited collection, hosted at the brand’s flagship store on Barcelona’s happening shopping avenue, Passeig de Gràcia.

Massimo Dutti Limited Edition FW 19 Collection. Courtesy of Massimo Dutti

The exclusive event was attended by fashion journalists and influencers from around the world, as well as important members of society and of the city’s cultural circle. Also seated on the front row were British model David Gandy and American actor and model Kate Bosworth. Not wanting to leave out the brand’s more than two million Instagram followers, the show was streamed live on the social media platform as well as on the brand’s website.

Massimo Dutti Limited Edition FW 19 Collection. Courtesy of Massimo Dutti

Worn by a selection of top models, both the men’s and women’s collections boasted wearability with their color palette of season-appropriate neutrals. The Limited Edition Men FW 19 collection highlighted the label’s ability to create the perfect balance between the “classic values of the most rigorous tailoring and the reinvention of a purely casual style.” Massimo Dutti’s take on outdoor ensembles with an intellectual flair was also evident across the collection.

Massimo Dutti Limited Edition FW 19 Collection. Courtesy of Massimo Dutti

Meanwhile, the Limited Edition Women FW 19 collection laid emphasis on quality and comfort through elegant silhouettes. Every piece in the collection was said to have been inspired by the “purest values of art, architecture, and nature.” Versatility shown through both the collections as pieces could be mixed and matched to create new looks while becoming anchor pieces in many people’s wardrobes this season.

Click through the gallery below to see some of our favorites looks from the show.

Shop the collection now on massimodutti.com or in stores across the UAE.

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