In celebration of Maje marking it’s 20-year anniversary, the French maison launches its millennial-focused campaign featuring collaborations with new generation artists, painters, photographers as well as video producers encouraging them to write the next chapter of the brand’s story. Maje explores three themes which include friendship, family life, and love and captures them globally in three unique campaigns, paying homage to the Maje woman who enjoys reinventing herself endlessly. Morocco, London, and Paris being the three main destinations.
This Maje woman is represented by Yasmin Wijnaldum, the muse of the new campaign. Timeless values are portrayed by photographer Thurstan Redding at Ouzoud Waterfalls in Moyen Atlas, Parisienne identity and family life in Mark Peckmezian’s candid pictures, and contemporary and artistic spirit in Coco Capitan’s frames in London. Here Vogue.me previews the shoot and video that highlights the beauty of Morocco and new collection respectively.
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