If you’re going to be in London between May 27 and July 14 this summer and you’re in the market for chic, sustainable fashion, then rejoice: Maison Pyramide and Harvey Nichols have announced a pop-up shop featuring Middle Eastern designers and a collection of work by young fashion entrepreneurs on the rise.
The store will be launching on May 27 on the fourth floor of the Harvey Nichols in Knightsbridge. This will be Maison Pyramide’s largest retail experience outside of The Showroom in Paris. The collaborative is a global platform that works with emerging designers who embody the ideals of collaborative practice, sustainability, and quality.
Among the designers featured at the pop-up store are Egyptian handbag designers Okhtein and Jordanian fashion house Nafsika Skourti. Other special guests include Yosuzi, Dylanlex, Joanna Laura Constantine, Reine, Nadya Dzyak and Magnetic Midnight.
“Consumer behavior is shifting daily, we have seen through our series of temporary shops and showroom retail clients that while quite a few consumers are still keen on the luxury logo, emerging brands are offering a luxury that leading brands can’t offer: freshness. The savvy consumer wants to feel unique in their apparel. Today, we are proud to partner with the iconic Harvey Nichols who has a history of launching some of the world’s most renowned contemporary brands,” the co-founders of Maison Pyramide, Giovanina Attieh and Nathalie Mroue and Maria S. Muñoz, said in a statement.
Need another reason to head to Harvey Nichols on May 27? A share of the pop-up shop’s proceeds will be donated to former model and Vogue Arabia cover star Elisa Sednaoui Dallal’s charity foundation. It is dedicated to providing creative learning opportunities for children and youth within local communities in Italy and Egypt.
“I have been a fan and supporter of Maison Pyramide’s work since inception. They are pioneers in the Middle East, bearing on their shoulders the big responsibility to accompany, support and inspire Middle Eastern and international designers, helping them access the fashion world,” said Dallal on the pop-up.
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