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Your First Look at Maison Alexandrine’s Debut Abaya Collection

Maison Alexandrine abaya

Courtesy of Maison Alexandrine

Earlier this month, Alexandra Fructuoso, founder and creative director of Maison Alexandrine, visited Riyadh for the first time to present her Fall 2017 collection during a trunk show. For the occasion, the Brazilian womenswear designer created a range of abayas and cover-ups to conform to the Kingdom’s dress code. And so Maison Alexandrine’s debut collection of abayas was born. “An important focus of the collection was to keep in touch with the religious beliefs and traditions of the Middle East,” says the designer. “We consider it our mission to bring out a woman’s true self with an Alexandrine touch, whatever her cultural background or where she is are from.”

Maison Alexandrine abaya

Courtesy of Maison Alexandrine

Sold exclusively in the Middle East, Fructuoso’s chic capsule collection consists of 12 versatile looks in various colorways dreamed up with silk and viscose, that range from daywear to more formal, meaning that there’s something for every kind of woman. “Our goal with this collection was to preserve the individuality of each female who wears it, while enhancing her personal style with unique touches,” Fructuoso says.

The garments, while engineered for modesty, have all the flair of a Maison Alexandrine couture collection: embroidered sleeves, intricate stone-work, and geometric designs and patterns.

Maison Alexandrine abaya

Courtesy of Maison Alexandrine

The new collection will likely prove to be a sell-out for Maison Alexandrine. According to a report by Thomson Reuters, Muslim shoppers spent $266 billion on clothing and footwear in 2013 and are expected to exceed $484 billion in spending by 2019. The luxury design house follows Dolce & Gabbana, DKNY, Mango, Oscar de la Renta, and Monique Lhuillier, who have all produced abaya collections (usually for Ramadan). Runway fashion is veering in a similar direction, with Halima Aden becoming the first hijab-wearing model to walk for major catwalks during fashion week, and many shows sending out their models in turbans and other forms of cover-ups (See: Marc Jacobs Spring 2018.)

Maison Alexandrine abaya

Courtesy of Maison Alexandrine

The launch of the brand’s abaya capsule collection coincides with the debut of its pret-a-porter offering, which features high-waisted trousers, feathered blouses, knee-length dresses, and full-length shawls that will certainly pair flawlessly with a brand-new Maison Alexandrine couture abaya.

The Maison Alexandrine abaya capsule collection is set to hit shelves in mid-November.

Inside the October Issue: Abayas and Cover-Ups for Fall

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