A screenshot of Maison-Alaia.com
Getting your hands on Alaïa’s classic knit dresses and signature laser-cut accessories has just gotten a lot easier. Maison Alaïa has joined forces with Yoox Net-a-porter Group to launch the label’s first-ever online store, reports WWD. The e-commerce site, Maison-Alaia.com, comes almost one year after the unexpected passing of founder and Tunisian couturier Azzedine Alaïa in 2017. The storied house currently has two stores operating in Paris and London, as well as a newly opened flagship in Dubai Mall‘s Fashion Avenue extension.
Net-a-Porter became the brand’s first retail partner last year when Azzedine Alaïa launched an edit of its Spring 2017 ready-to-wear collection exclusively with the online retailer — a first for the house. Alaïa beauty products, including candles, perfume, and body products, were also available for the first time alongside the RTW collection.
The new e-commerce platform, which is already up and running, features the maison’s largest offering, including ready-to-wear, footwear, and accessories. The Edition collection will offer customers the chance to shop key pieces from the brand’s archives that date back to the 1980s. According to WWD, each piece will be made exactly as constructed by the late designer, using the original fabrics or new materials inspired by them. Each piece will have a label stating the year the design was first presented.
With its new arrival into the digital sphere, Maison Alaïa is able to reach customers in over 100 global markets, including in Bahrain, Oman, Lebanon, Saudi Arabia, the United Arab Emirates, Algeria, Egypt, Morocco, and Tunisia.
It’s been a big year for Maison Alaïa. The label recently opened a new store in London’s New Bond Street, whose ribbon was cut in April by the late designer’s muse and honorary daughter, Naomi Campbell. Meanwhile, “The Couturier”, a six-month long retrospective highlighting the Tunisian couturier and his works — partly-curated by the designer himself before he passed away from heart failure last November — is currently underway at The Design Museum. Additionally, Milan’s Galleria degli Arazzi played host to the Italian city’s first retrospective dedicated to Azzedine Alaïa during Fashion Week.
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